Strategy Saying: Has anyone else noticed that the increase in client dissatisfaction with advertising has coincided almost perfectly with the ascendancy of account planning? Maybe it’s just a coincidence. But then again, how can it be that we’ve added the science and knowledge of these consumer insight experts into our repertoire and yet—according to our clients— our efforts are less effective than ever? I think I know the answer. I think we’re turning into a bunch of sociologists at exactly the time our clients need us to be salespeople.