Strategy Saying: As these digital capabilities multiply, consumer demands will rise in four areas: 1. Now: Consumers will want to interact anywhere at any time. 2. Can I: They will want to do truly new things as disparate kinds of information (from financial accounts to data on physical activity) are deployed more effectively in ways that create value for them. 3. For me: They will expect all data stored about them to be targeted precisely to their needs or used to personalize what they experience. 4. Simply: They will expect all interactions to be easy.